Saturday, June 23, 2007

News Monitoring, Part Three: Google Alerts

Nobody can know about every news site on the Web. Even Google doesn’t know about all news sites. However, Google bots know and track many more sources than any Internet user has ever visited. Google Alerts service is the best solution for those who don’t want to miss any important news.

Say, you’re interested in any information published on the web about the movie “Devil Wears Prada” and you need to track all feedbacks on this movie. Put the title of the movie to the “Search terms” field at Google Alerts Service. Then tune service’s setting to your needs – select types of sources you want to monitor (news, blogs, web pages, or comprehensive), select how often you want to get alerts from Google and then enter your email address. That’s it. Since now Google will send you alerts informing you that a new article on defined topic appears at some website you’ve probably even never heard of. An alert message from Google includes URL and a short summary, that allows you to understand if you need to click the link and read the full text of the news.